INDOI is not just a sustainable fashion store.It is a living space where clothing, objects and collaborations tell stories born from respect for time, materials and people. Our store is...
Conscious gifting is not about buying more. it’s about choosing better. At Christmas, this means slowing down and selecting gifts that carry intention, story and care. At INDOI, we believe...
As the days grow colder, we often hear a familiar question:“Are INDOI pieces only for spring and summer?” And the honest answer is: absolutely not. Our collections, crafted in regenerative...
Every year, Black Friday turns into a race for discounts, fast decisions and impulse buying. It works well for many businesses, but it doesn’t reflect who we are or how...
At the end of November, when the light softens and the winter starts to really set in, we felt the desire to slow down a little and open our home...
My name is Freya Saleh. I am a visual artist, specialising in painting. I was born in Bedfordshire, UK, but grew up in Saint Albans. I am a self-taught artist, I...
Pascale Zintzen: Mother, multidisciplinary artist & founder of Oikos Estudio My name is Pascale Zintzen, I live and work between Barcelona and ElPerelló, Spain. I am the founder of Oikos...
‘Wear More, Wash Less’, ‘Garment Care 101’, Stop what you’re doing and close your eyes. Think about your most treasured garment. Now, imagine it being rediscovered by generations from now,...
Well into 2024 and in the run up to our 5th birthday, we thought it was high time to reaffirm what we do here at INDOI. So, we sat down...
This month is Secondhand September (the annual campaign spearheaded by Oxfam) so we have been celebrating how your INDOI pieces work with your favourite vintage and secondhand pieces. At the...
Did you know that INDOI is the product of a deeply powerful narrative of women originating in the Indus Valley? Part of our logo represents a house-like structure - based...
Mothers - of Earth, People, and Creativity. If you're stuck for ideas when it comes to the perfect gift for the mother-figure in your life, we've got you covered. Here you'll...
The festive season can be one of the most wasteful times of year - from food waste to an overwhelming amount of wrapping and cards, it can be tricky knowing where to...
It's December, which means one thing: it's officially the festive season. With Christmas, Hannukah, and the New Year on our doorsteps, we have curated a range of ethically produced and...
With COP26 taking place in Glasgow over the next few weeks, we thought we would take the opportunity to discuss how we strive to be a responsible brand. We are very proud...
Sara Emami: designer, storyteller, mother & fellow lover of blue. "My parents fled Tehran, Iran in the 1980s shortly after I was born. They settled in the Netherlands and I...
2020 threw innumerable challenges into our paths and we are sure that we aren’t the only ones who are hoping for a brighter 2021! With the start of a new...
We’re sure you’re tired of hearing it, but this year really has been like no other. Never could we have predicted the events the world has thrown at us over...
Sophie Hawkins: Designer, tailor and maker of garments for practical people. She was born in Bristol, brought up in Street, Glastonbury as well as the small villages of Pilton and...
Our Indoi packaging design is inspired by the memories of my mother wrapping up her saris after an occasion in cotton cloth to store and preserve them. I wanted to...