Our Conscious Christmas Gift Guide
Conscious gifting is not about buying more. it’s about choosing better. At Christmas, this means slowing down and selecting gifts that carry intention, story and care. At INDOI, we believe...
Our World
Why Natural Fibres Are Perfect for Winter (and How to Build a Seasonless Wardrobe with INDOI)
As the days grow colder, we often hear a familiar question:“Are INDOI pieces only for spring and summer?” And the honest answer is: absolutely not. Our collections, crafted in regenerative...
Black Friday? We Choose Craft. Here’s Why.
Every year, Black Friday turns into a race for discounts, fast decisions and impulse buying. It works well for many businesses, but it doesn’t reflect who we are or how...
INDOI x Priya Joi: Home is a Story We Tell
At the end of November, when the light softens and the winter starts to really set in, we felt the desire to slow down a little and open our home...
Freya Saleh: Visual artist
My name is Freya Saleh. I am a visual artist, specialising in painting. I was born in Bedfordshire, UK, but grew up in Saint Albans. I am a self-taught artist, I...
Pascale Zintzen- Mother, multidisciplinary artist & founder of Oikos Estudio
Pascale Zintzen: Mother, multidisciplinary artist & founder of Oikos Estudio My name is Pascale Zintzen, I live and work between Barcelona and ElPerelló, Spain. I am the founder of Oikos...
‘Wear More, Wash Less’, ‘Garment Care 101’,
‘Wear More, Wash Less’, ‘Garment Care 101’, Stop what you’re doing and close your eyes. Think about your most treasured garment. Now, imagine it being rediscovered by generations from now,...
Interview with Mallika, founder of INDOI
Well into 2024 and in the run up to our 5th birthday, we thought it was high time to reaffirm what we do here at INDOI. So, we sat down...
Reasons to Rewear: Secondhand September
This month is Secondhand September (the annual campaign spearheaded by Oxfam) so we have been celebrating how your INDOI pieces work with your favourite vintage and secondhand pieces. At the...
Womanhood and the INDOI House
Did you know that INDOI is the product of a deeply powerful narrative of women originating in the Indus Valley? Part of our logo represents a house-like structure - based...
Mother's Day Gift Guide
Mothers - of Earth, People, and Creativity. If you're stuck for ideas when it comes to the perfect gift for the mother-figure in your life, we've got you covered. Here you'll...
6 Ways to Celebrate Consciously this Festive Season
The festive season can be one of the most wasteful times of year - from food waste to an overwhelming amount of wrapping and cards, it can be tricky knowing where to...
12 Days of Conscious Giving
It's December, which means one thing: it's officially the festive season. With Christmas, Hannukah, and the New Year on our doorsteps, we have curated a range of ethically produced and...
Sustainability: What are we actually doing?
With COP26 taking place in Glasgow over the next few weeks, we thought we would take the opportunity to discuss how we strive to be a responsible brand. We are very proud...
Sara Emami - Designer, Storyteller, Mother & Fellow Lover of Blue
Sara Emami: designer, storyteller, mother & fellow lover of blue. "My parents fled Tehran, Iran in the 1980s shortly after I was born. They settled in the Netherlands and I...
2021! The lessons we have learnt so far
2020 threw innumerable challenges into our paths and we are sure that we aren’t the only ones who are hoping for a brighter 2021! With the start of a new...
2020: A year to review
We’re sure you’re tired of hearing it, but this year really has been like no other. Never could we have predicted the events the world has thrown at us over...
Sophie Hawkins - Designer, Tailor & Maker
Sophie Hawkins: Designer, tailor and maker of garments for practical people. She was born in Bristol, brought up in Street, Glastonbury as well as the small villages of Pilton and...
The story behind our packaging I The SRSC
Our Indoi packaging design is inspired by the memories of my mother wrapping up her saris after an occasion in cotton cloth to store and preserve them. I wanted to...
Our partnership with TreeSisters
We are embedding restoration into our business! We are incredibly excited to announce that we have officially partnered with TreeSisters, an NGO and global network of women who make monthly donations...