When The New York Times named Poblenou one of the 100 Places to Visit in 2026, it confirmed what many of us already feel: this neighbourhood is one of Barcelona’s most exciting creative hubs......

For me, as founder of INDOI's new home here in Poblenou, this recognition feels deeply personal and resonates with why I chose it for the home on our store and studio.  Poblenou is not just trendy but it reflects the same values that have always shaped INDOI: craft, heritage, sustainability, and community.

Poblenou: From the “Manchester of Barcelona” to a Creative District

Long before design studios, coffee shops and concept stores moved in, Poblenou was known as the “Manchester of Barcelona.”

In the late 19th century, Poblenou became the industrial engine of Barcelona, with dozens of textile factories operating in the area. The concentration of cotton mills earned it the nickname “Manchester of Barcelona,” drawing comparisons to England’s textile capital.

In fact when I first came to this city in 2005 to work in fashion, I would come to this very area to visit these textile factories... most of which sadly no longer exist. 

Old brick chimneys and factory buildings still stand - quiet reminders of a time when this neighbourhood was defined by fabric, machinery, and skilled hands.

Today, the machines are mostly gone, but the spirit of making remains. The warehouses have become ateliers, galleries, co working spaces, architecture studios, and independent clothing brands like us. 

Craft has evolved, not disappeared.

This continuity is why Poblenou feels like such a great home to INDOI. Textile heritage is embedded in its foundations.

Why Poblenou Reflects INDOI’s Values

As a sustainable clothing brand working with ethical production in Europe and South Asia, INDOI believes in:

• Preserving craft traditions

• Respecting materials and our planet

• Supporting skilled artisans

• Creating long-lasting pieces that don't pollute the Earth

• Building community around a conscious lifestyle and cultural diversity

Poblenou mirrors this mindset. You feel it in the independent studios. You see it in the restored industrial spaces. 

You sense it in the slower, neighbourhood rhythm compared to central Barcelona. There’s space here for ideas, for experimentation, for authenticity, for connection.

My Personal Guide to Poblenou Barcelona

If you’re visiting Barcelona in 2026, or anytime for that matter, I wanted to share with you my own curated guide to experiencing Poblenou beyond the New York Times headlines.

The best street for independent stores- Calle Maria Aguiló

Take a stroll down the cutest street in Poblenou and home to INDOI, alongside some of the most authentic independent boutiques, workshops and local food spots in the neighbourhood. Here are some of my favourites:

Tresors - second hand clothes and toys for children with lots of treasure for your to find. 
Dema - selling all things eco friendly!
Can Luc - A neighbourhood staple for the finest artisan cheese. 
Limonada de Lavanda - A charming shop for clean beauty. The owner Paula is extremely knowledgable.
Makerroni - Italian delights rooted in craft and flavour.
Baluard- Four generations of bread making, this is the best bakery in Poblenou!
Corbera - A "granel" selling artisan made nuts and other dried fruits.  timeless shop reflecting local tradition and neighbourhood spirit.
DVI Vinoteca - carefully curated selection of wines.
La Bodega de Poblenou - A classic neighbourhood bodega full of character and great local product. 

My fave Brunch & Coffee spots in Poblenou

Little Fern
Alfar
T44
Nomad Coffee - Poblenou
Otsu 

My fave local places to eat 

Sala Beckett - A cultural institution where theatre, food and community come together.
La Pubilla de Taulat - Authentic, cosy and casual vermuteria where time stops.
Barriteca - The best local catalan food in the neighbourhood in my opinion. 
L'Artesana - Another neighbourhood favourite lunch spot of mine- great for the "menu del dia".
Aquaribay - Perfect for delicious home made vegetarian food. 
Achaar - Nothing more pleasing than rich Indian flavours and natural wine combined. 
Masa Vins - A natural wine bar with a cool yet relaxed, intimate atmosphere.
Rascal -  A fun, creative kitchen with good vibes. 
Amateur - Another fun curated space for food, natural wine and good tunes. 
El 58 -  A go-to for interesting, French-Spanish tapas in a lively, casual setting.

Other cool spots

Palo Alto Market - A fun design-led market celebrating local makers, food trucks, fun music and creativity.
House of Rowdy - A bold, expressive creative space selling vintage pieces.
Noak Room - A curated space selling mid century furniture.  
Ultra Local Records - A vinyl haven rooted in local music culture.

A Walk to the Sea

One of Poblenou’s gifts is proximity to the beach. In ten minutes, you can move from industrial heritage to open Mediterranean horizon. That contrast of industry and nature, past and present, defines the neighbourhood.

A Creative District With a Textile Soul

The New York Times may highlight Poblenou for its creative energy, but for me, its true strength lies deeper in its industrial textile past and its future rooted in conscious creation.

As Barcelona evolves, Poblenou shows that progress does not require speeding up or erasing heritage. It can mean reimagining it.

For INDOI, being based here is not accidental. It is alignment.

Visiting Poblenou in 2026? Come see how textile heritage continues at INDOI.