Every collection begins somewhere. A feeling, a conversation, a journey. Roots began in a field.

Two years ago, INDOI sponsored one acre of regenerative cotton with Oshadi Collective - a community-rooted agricultural and textile project in India led by Nishanth Chopra who I was introduced to many years ago. We didn't just make a transaction and wait for fabric to arrive. We committed to paying the farmers upfront to sow one acre of cotton, witnessing and developing the full arc of it: the seeds pressed into regenerative soil, the cotton bolls opening in the heat, the fibres spun into yarn, passed to the hands of community weavers, and finally brought to colour through natural dyes drawn from plants, flowers, and minerals found in the earth.

It took two years from seed to sew. It took patience and much trial and error. And it gave us something no shortcut ever could - cloth  touch my many hands that remembers where it came from.

What regenerative means to us

Regenerative agriculture is not simply the absence of harm. It is the active restoration of the land - rebuilding soil health, preserving water, supporting biodiversity, and keeping farming communities at its centre. In choosing to work with Oshadi Collective, we were not buying an input. We were entering a relationship with a place and the people who tend it.

The cottons woven from this collaboration carry that intention in every thread. You cannot see it with the eye, but you can sense it ...in the weight of something made thoughtfully, without haste.

"From seed to soil to yarn to weave to dye — we were there for all of it."

Farmers at work, weeding. No chemical pesticides are used. Photos by Oshadi Collective

The colours of the earth

Every dye in Roots is natural. We use only plant, flower, and mineral dyes - colours that come from the same world as the fibres themselves. "Indigo" plant, "Clitoria" flowers,  "Myrobalan" fruit and "Kurungali"from wood- names we have learnt to love. These are not just aesthetic choices. Natural dyes ask for slowness. They shift with light. They age gracefully, deepening over time rather than fading into nothing.

A piece dyed with plants will never be exactly the same as another. That is not a flaw. That is the point.

Found and given new life

Alongside our handwoven regenerative cottons, Roots includes one-of-a kind pieces born from a different kind of sourcing: antique cottons, linens, and silks that we have inherited or found in hidden corners and chosen to honour.

Up-cycled not as a trend, but as a quiet act of respect - for the hands that made them, the years they carry, their stories and the life they still have ahead.

These are materials with memory. In our hands, they become something new while remaining entirely themselves.

"We are always exploring and discovering new ways to "co-exist" in harmony."

Made to order, made in Barcelona

Every piece from Roots is either made to order or made as a one-of-a-kind piece in our Poblenou studio. We make nothing until it has a home. This is how we believe beautiful things should exist - not in excess, not in haste, but in answer to a real desire.

When you choose a piece, we make it for you. That is the only way it comes into being.

A collection of all our cultures

Roots is, above all, an expression of what INDOI is: a world made of many worlds. The hands in Erode, Tamil Nadu, the plants and flowers in the field, the found textiles from somewhere across time, the studio here in Poblenou on the edge of Barcelona- the old "Manchester" of the city,  facing the sea.

All of it together - roots, plural, entwined.

We are proud of how long this took. We hope you can feel the Roots.