INDOI was born from a desire to create clothing with meaning. We work closely with skilled artisans, using traditional techniques and natural materials to create pieces that feel considered, honest, and made to last. Craftsmanship, for us, is about respecting the process, and letting quality speak quietly over time.

INDOI tells the story of a people, a culture and of a craft. Founder, Mallika is a British born and raised South Asian of Iranian Bangladeshi descent, with heritage in Burma, India and Pakistan. Now living and creating in Spain, she created INDOI ghar to bring together these diverse cultural influences and layers in an inclusive, warm harmonious way.

For INDOI, community is not just an audience, but at the heart of the brand. It brings together those who value conscious choices, craftsmanship, and a slower approach. The space has been designed to bring people to create, celebrate and collaborate together.